Campaign - Making It Easy
Visual strategy is to illustrate the professional tool's ease of use with first person viewpoint of products.
Articulated campaign position with an extremely easy to use guidelines book. Normally technical and detailed for expert use - a people friendly version was created for everyday use ensuring efficiency and accuracy.
Next will come the results to start measuring the effectiveness of the campaign, as well as future projects in the pipeline.
We created an internal brand education book outlining the business and brand objectives whilst illustrating the strategic direction.
The notion of sustaining the backyard to sustain the business was expressed with a series of scenes depicting the various activity types that could take place in the garden. From outdoor dining, exercise and play - making the most of the space - saving it from becoming an under-utilised and seen as 'better off' as a home extension.