Making It Easy
Visual strategy is to illustrate the professional tool's ease of use with first person viewpoint of products.
Charged with making a campaign strapline work as a visual strategy, we articulated campaign position with an extremely easy to use brand guidelines book.
Normally technical and detailed for expert use - a more people friendly version was created for everyday use ensuring greater compliance, efficiency and accuracy.
Customer-centric product photography
We created an internal brand education book outlining the business and brand objectives whilst illustrating the strategic direction.
The notion of sustaining the backyard to sustain the business was expressed with a series of scenes depicting the various activity types that could take place in the garden. From outdoor dining, exercise and play - making the most of the space - saving it from becoming an under-utilised and seen as 'better off' as a home extension.