A Meaningful Design Process

Your brand is a symbol identifying your tribe of customers.

Find your tribe, and build a brand to service them. Create an identity for your product or service so they can recognise and trust you.

We discover, define and deliver an iconic imprint of your brand in a unique, meaningful — easy to understand way — ensuring effectiveness and success.

  • Visual Identity Make sure you look and feel right.
  • Verbal Identity Communicate your personality and connect your customer's experiences to your brand.
  • Physical Identity A personal experience of your brand's ideal environment - retail or business.
 
The Identifying symbol for 'Beyond The Wharf' for Sydney Harbour City Ferries

Brand Workshop Discover the brand values, link to business objectives Communications Strategy Customer touchpoint communication Business Problem Solving Designed thinking and ideation

Brand Workshop
Discover the brand values, link to business objectives

Communications Strategy
Customer touchpoint communication

Business Problem Solving
Designed thinking and ideation

 

Understand Customers join brands, not just from buy them. So we build brands that empower your customers to drive your success.

We run Brand Workshop’s that uncover the underlying values, promises, truths and assets that make the heart of your brand.

We will work with you to discover the unique customer touch-points that we can design communication experiences around that meaningfully build your brand.


Identify We compress your purpose, personality and uniqueness into every symbol - from business and product names to brand culture and packaging, colours to typefaces and language use, everything is unified by this DNA.

Our work predisposes your customers to choose you as they feel meaningfully aligned with what you stand for.


 
Business recognition systems Brand Visibility Communication planning and creation Brand Packaging Product communication design

Business recognition systems

Brand Visibility
Communication planning and creation

Brand Packaging
Product communication design

Brand Experience Designing the brand’s physical experience Social Conversation Social customer interaction, Tone-of-Voice Customer Research Understanding your customers

Brand Experience
Designing the brand’s physical experience

Social Conversation
Social customer interaction, Tone-of-Voice

Customer Research
Understanding your customers

 

Relate The experience of your brand is created in every interaction. Considering your customer at every moment allows us to delight them, increasing the value of that experience. Show that you think about them at every instance.

You can’t decide a great customer experience. You have to design it. The physical experience of your brand is your most powerful bonding tool. The aim is to make selling superfluous.


Align Your relationship with partners and suppliers is essential to providing an efficient and effective brand. A brand Guidelines Manual efficiently speeds up the development of internal and external communications.

A well thought-out brand architecture makes your products easy to navigate and understand the relationships between them, and Brand Audits uncover opportunities with assets you already own.


 
Brand Guidelines Creating understanding, efficiency and effectiveness Brand Architecture Effective brand structuring Brand Audit Evaluating existing brand, discover opportunities

Brand Guidelines
Creating understanding, efficiency and effectiveness

Brand Architecture
Effective brand structuring

Brand Audit
Evaluating existing brand, discover opportunities

Product Ideation Combining brand values, with product or service offering to develop new opportunities FutureCasting Trend forecasting, with brand/product/service innovation

Product Ideation
Combining brand values, with product or service offering to develop new opportunities

FutureCasting
Trend forecasting, with brand/product/service innovation

 

Innovate Working with your sales and product teams we can create new opportunities in your processes and products to better achieve business purpose.

Connecting their experience and insight with people used to problem solving, aided by an outside perspective - our design team can uncover opportunities for rapid testable innovation.


Interested in becoming a client?

We’d love to discuss working together.
Especially if you’re interested in building a great brand reputation.