Launch in larger markets
and Financial Specialists
Operating in a field of sophisticated and seasoned operators MSC needed an image that matched their professionalism and better told the story of their business.
With a large focus on trans-pacific business it made sense for this to be reflected in their identity. A strong alliance with their Australian base and an appropriate financial signature made for a meaningful and salient identity.
Before: Brand Identity
Their previous logo didn't set an impression that matched their quality and professionalism. We saw an opportunity to differentiate in a meaningful way using colour with a strong and memorable identity.
Business cards are their most frequently used assets, and the identity on the card requested to be drawn upon indicating a personal attention to their business growth and desired results.
"The new brand identity better represents our business
— who we are, what we do, why we exist."