Brand Experience

Walk your talk

Walk your talk

I love it when I enter into a retail space that exemplifies thought. It exudes a particular type of attention that when done right, commands attention from the customer. You feel good in that space, almost like you have been considered and appreciated. There’s a particular level of empathy - like that brand understands what you are needing to feel connected and happy.

Do your customers talk about your retail spaces? Do they share selfies? Do they talk about it even after the experience has ended? Are you taking advantage of the indelible sensory experience your space provides?

Fogo Bondi Iconika Brand Experience

People will forget what you say
but they’ll never forget how you made them feel.
- Maya Angelou

Every single interaction touch point contributes to the overall Brand Experience.

It’s basically how well you walk your talk. The brands around the world that invest in their Brand Experience, on average, sell more, demand higher price premiums and have greater customer engagement. Don’t you want that for your brand?

If you’re needing ideas check out our Brand Experience Case Studies that have won awards in areas of excellence in Brand spaces.

Why create People Friendly Brands?

Brand ergonomics: Business reputations - Designed for people

 

Think of Iconika as a business image consultant.

We prepare your business to excel on the biggest stage.

All successful businesses create products that make people’s lives easier, allowing them to achieve their goals faster, use their time better or keep them safer. 

Whether you’re a kitchen tool manufacturer creating better home cooks, an equipment hire company making life easier for construction companies, or an iconic ferry service making the journey part of the entertainment, they all achieve their aspirations by being easily chosen by everyone that benefits from their offer.

Your brand is your promise.

 

And your identity is how customers will recognise you and learn to trust your presence in their lives as a beneficial one. So it’s essential to business success.

We’ve created iconic and trusted brand identities for some of the most well known global brands.

Iconika has been chosen by some globally recognised brands, not just for our creativity, but importantly for the value our work creates for business.

Iconika was created to connect great companies with the people who’ll benefit most from them. It’s our way of helping the most people with the expertise we have.