Beyond the Wharf
for Harbour City Ferries
Bringing the harbour-side community together we created a brand for Sydney's Harbour City Ferries. They felt that there was more to offer people - who live and visit Sydney - than was already understood.
Their mission is to share in the wondrous secrets of our iconic Sydney Harbour to visitors and locals alike.
The solution required an identity that would be easily recognised and understood by people of all languages.
A meaningful and simple solution was found in a primal mark that could freely exist in and around any of the 55km2 of environment that makes Sydney harbour.
We continue our relationship with the harbour and Beyond The Wharf, ensuring future visitors and locals alike, enjoy and discover the secrets of Sydney's famous natural harbour.