Understand us


We're rebrand specialists.

We believe in putting the best 'you' out there.

We'll discover your true business purpose and build a identity for your brand that will represent and attract your best customers.

We always deal directly with our clients.

We're partners in achieving your goals — so you can speak directly to us at any time.

Steven design's the 'people friendly' connections. And Linda makes it all happen.

We like commitment.

We both make a large investment in each other, so we plan for long term connections with our clients.

Setting out to be a great partner makes more sense.

We believe in people -
the heart of your brand.

People are the core of your business, both inside and outside.

We'll create meaningful links between your staff and customers and make the symbols that represent them.

We think strategically

Deeply understanding your purpose and customer tribe allows us to create the highest performing connections. It’s brand ergonomics.

Seeing, listening, and understanding your customers creates the most valuable connections.

We think holistically.

We are multidisciplinary in thought, approach and execution.

This broad way of thinking gets unexpected and memorable results by being more human.

We think ahead.


It doesn't matter if it's a single piece of communication or a full rebrand.

We'll always create meaningful and relevant communications that build your brand.

We avoid the superficial.

For us, it’s about problem solving and value adding, not ornament creation.

The insightful and valuable details in the final result show we are in there - focussed on your customer's experience, while the big picture drives the solution.

We're on a mission.

To design solutions that benefit our clients and customers — making the whole team proud.

Our goal is to be valued by people, and valuable to business.

Our Team

We'd love to get to know you better, your success is what drives our success, and that starts with hello.

Our global experience has a personal focus.

Please email and say hi.

steven arnold profile

Steven Arnold

Creative Director / Owner
Los Angeles, London, Sydney

Design, Brand, Digital, Retail

BA (Hons) Graphic Communication

AGDA Member, Surfer,
Arsenal supporter

Linda Jordan at Iconika

Linda Jordan

Design Process Manager
Osaka, Melbourne, Sydney

Project Management, Marketing, NFP

BA (Hons) Creative Writing

Yoga Teacher, Mum



“Steven is a rare talent. He has a great combination of conceptual thinking and design detail. He is a master of all media, and was an online experience pioneer in LA. His international understanding having lived and worked in the UK, USA and Australia leads to work that appeals to a global audience. He has an in-depth understanding of brand strategy and converting this into unique brand experience solutions for clients ranging in any size, shape or industry.”

Glen Barry - AGDA NSW President
Creative Director Genius Group™


Iconika was integral in helping us design a new consumer brand which has since gained strong traction with our customers.

The thing that stood out from working with Iconika was their willingness to explain the design process. 

Not only did they listen to our contribution but also challenged our initial thoughts of what our brand would look like and took us into a creative space that we had not envisaged. The result was successful.

Paul Zagami - Commercial Development
Harbour City Ferries

"Working with Steve on the company re-brand was fantastic! Steve is amazingly creative with a great ability to maintain the clients big picture goal. There isn't anything Steve can't do. I highly recommend Iconika!!"

Chris DeHuff - Managing Director
Le Pain Quotidien (Australia)


..the insight and versatility of their work was inspired - while always delivering to the overall brand strategy.

Tareanna Dunn - Brand Manager
STIHL Australia